TOURISM AUTHORITY OF THAILAND
AMAZING THAILAND

Tourism is vital for the Thai economy. The Tourism Authority of Thailand (TAT) is responsible for drawing travelers from around the world to visit Thailand and to provide those visitors with new and original experiences. TBWA\THAILAND created a campaign to promote international tourism by focusing on immersive experiences that can be found across the country.

TOURISM AUTHORITY OF THAILAND
OPEN TO THE NEW SHADES

Travelers to Thailand often arrive with a list of sights they want to visit. This campaign encourages them to look beyond these sights in order to discover ‘new shades’. New places and new experiences that await those who are willing to open their minds to the real Thailand.

OPEN TO THE NEW SHADES

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