TBWA\THAILAND
KBANK
IS ONE OF THE LEADING FINANCIAL
COMPANIES IN THAILAND
Over the past 70 years the bank has strived to develop their organization and produce innovative financial products as well as delivering excellent service. This explains the company slogan “Towards Service Excellence”. We have worked with KBank for 2 years providing varied services including traditional advertising, recruitment activity, rebranding work and CSR campaigns.
KASIKORN
HR
Nowadays banks struggle to recruit young people who often want to work in less ‘traditional’ places. We produced a very unorthodox recruitment campaign which featured a long-form video set in KBank’s technology division. The film had 35 million views and 4 million people engaged with it in one month and job applications increased by 50%.
INNOVATION
INNOVATION
WATCH THIS CAMPAIGN