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I’m lovin’ it

We have been working with McDonald’s for over 10 years. We provide a wide range of services from in-store materials to brand advertising. We’re very proud of the latter which over a number of years has won some of the most prestigious international awards, including Cannes Lions for three consecutive years - bringing global recognition to TBWA Thailand.


To celebrate Halloween and McDonald’s 24 hour opening hours we tapped into Thai’s love of ghost stories by creating three ghost stories which were released on radio stations, social networks and as podcasts. The stories spoke about the horror of being hungry late at night in the office, at home or in the car. The campaign reached over 1 million people, 50,000 online impressions and 150,000 organic views.