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I’m lovin’ it

We have been working with McDonald’s for over 10 years. We provide a wide range of services from in-store materials to brand advertising. We’re very proud of the latter which over a number of years has won some of the most prestigious international awards, including Cannes Lions for three consecutive years - bringing global recognition to TBWA Thailand.


This digital campaign targeted Thai office workers who frequently skip lunch and stay at their desks. If they went on-line to read news reports in local English language newspapers they’d see that the full stops had been replaced with small hamburger icons. Clicking on these icons took them to the McDonald’s delivery service. Hot news. Delicious food served straight to your desk!