In Thailand, Yamaha leads the sports motorcycle category. Our brief is to widen this gap by immersing Yamaha in the culture of motorcyclists. Capturing the excitement of motorcycling and thereby appealing to rider’s hearts.
Thailand was one of the select countries to launch the Hypernaked MT-15 motorcycle.
Hypernaked motorcyclists associate themselves with night-riding and our campaign ‘Born of Darkness’ celebrates this insight.