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Founder & Special Consultant

Chaipranin is a key figure in Thailand’s advertising industry, a pioneer strategic planners in Thailand who has combined the wealth of strategic thinking and brilliant creativity to enhance Thailand’s communication industry.

With more than 30 years experience, started as a Designer at White Castle Advertising Co., Ltd. in 1982 and Creative Group Head at Bernard Hodes Advertising, Chicago before returned to Thailand and founded Triplet Advertising in 1985, an agency strongly specialized in strategic planning.

In the pursuit of excellence, the company has merged with TBWA, under OMNICOM’s group, in 1997. Now TBWA\THAILAND has been regarded as one of the fastest growing and most successful agencies in Thailand with strong strategic planning and cutting-edge creative work that actually “change the rules”.

Through out the years, Chaipranin and his TBWA\Thailand have taken a major role for the success of many exceptional communication and brand campaigns, both local and international brand.

Siam Cement Group, PTT, AIA, McDonald, Nissan, TOA, Michelin, Land & House, Standard Chartered Bank, Chia Tai Group, Equal, CAT, CPALL, Thai Airways, Thai Smile many of which number one brand in Thailand.

He is a regular contributor to academic circle and constantly provide lectures and speech all year round.

His commitment to advertising industry has been recognized among advertising community and was selected President of Thailand Advertising association in 2004 and remain President emeritus until now.