Two fundamental building blocks influence everything we do.
They are the foundations of our global network, they are our language: Disruption and Media Arts.

Disruption is a tool for change and an agent of growth: a working methodology and a life view philosophy. "Disruption" is not destructive. It is creation. Disruption is a means of creating something dynamic to replace something that has become static. Disruption is the art of asking better questions, challenging conventional wisdom and overturning assumptions and prejudices that get in the way of imagining new possibilities and visionary ideas. Disruption is a system for people who hate systems. Similar to the concept of open-source software development, Disruption has evolved and matured as communities around the network use, adapt and reinvent Disruption tools for specific market or client needs. The methodology and process can be employed universally to answer just about any challenge that a brand or company may have. Disruption is not limited to marketing and communications but can be applied to deeper levels of an organization including products and services or the core business offering.

Through the course of a one or multi-day workshop, both client and agency engage in a series of exercises that are designed to explore a specific issue. Highly collaborative, strategic and creative in nature, these workshops facilitate actionable output. Using a selection of tools from our bank of over 50 diagnostics, we explore three distinct domains necessary for success: Convention, Vision and of course Disruption. TBWA uses it to develop ideas that help its clients discover completely original ways of presenting their brands to the world. It drives success for brands by collaboratively, collectively and systematically interrogating and challenging the conventional thinking that prevents many of them from succeeding.

When brands are disruptive, they can change the world and define the future in their favor. That’s why our practice of disruption is about finding big ideas for a brand before we think of communication ideas for a campaign. We need to know what the brand can stand for, what business it can be in, what impact it can have...what the brand believes. And from this understanding, we can take the disruptive idea into all kinds of brand expressions. That’s what we need Media Arts for…..

Media Arts is the practice that guides all the ways to express disruptive ideas in culture; all the spaces and places where a brand can show up in the lives of its audience.

• Disruption Brand Consultancy
  
• Brand Building through “Disruption Workshop“
  
• Internal Branding
  – Internal branding Workshop
  – Brand Ambassador/Brand Team Workshop
  
• External Branding
– Brand Communication Workshop/Brainstorming
– Brand & Product Concept Development
– Marketing & Marketing Communication Consultancy